L'Oreal Excellence Ammonia-Free Dye 5U Universal Light Brown

L'Oreal Excellence 5U Universal Light Brown is a permanent, ammonia-free hair color designed to create a natural-looking, multidimensional light brown shade while being gentle on the hair and scalp. Its nourishing formula ensures rich, long-lasting color with up to 100% grey coverage — perfect for anyone who wants healthy-looking, glossy light brown hair without harsh chemicals.

Features

• Ammonia-free formula: Gentle on both scalp and hair, delivering permanent color without strong odor or irritation.
• Universal Light Brown shade (5U): A versatile, soft brown tone suitable for many skin undertones and hair types.
• Triple-care system: Includes protective coloring cream, developer, and post-color care (pH-balanced shampoo & nourishing mask).
• 100% grey coverage: Ensures even, smooth color from roots to ends.
• Shine and nourishment: Enriched with caring ingredients like Pro-Keratin to keep hair smooth, strong, and glossy.

Benefits

• Achieve a natural, luminous light brown shade without harsh ammonia.
• Gentle on the scalp — ideal for sensitive skin or frequent coloring.
• Reliable grey coverage for a fresh, youthful appearance.
• Includes after-color care to maintain softness and shine.
• A flattering, multi-use shade that complements many complexions and hair textures.

Package Contents: Coloring cream, oxidizing (developer) cream, applicator comb, pH-balanced gentle shampoo, nourishing mask, gloves, and instructions.

Usage Instructions

• Patch test: Always perform an allergy test 48 hours before coloring, even if you have previously used hair dye.
• Preparation: Put on gloves, mix the coloring cream with the developer, and shake until the mixture is smooth.
• Application: Apply to dry or towel-dried hair in sections to ensure full and even coverage.
• Development time: Follow leaflet instructions (typically 20–30 minutes depending on hair thickness and desired intensity).
• Aftercare: Rinse thoroughly, then apply the included gentle shampoo followed by the nourishing mask for added softness and shine.

Who It's For

• Anyone seeking a natural, universally flattering light brown shade.
• Ideal for sensitive scalps or those avoiding strong chemical formulas.
• Perfect for people wanting full grey coverage with healthy-looking results.
• Great for at-home users seeking an easy, complete coloring kit with aftercare included.

Keywords

L'Oreal Excellence, ammonia-free hair dye, 5U Universal Light Brown, permanent hair color, grey coverage, Pro-Keratin, nourishing hair care, long-lasting color, gentle scalp, light brown hair dye.